Industry problem
Prioritize acquisition within a serviceable market instead of treating every prospect equally.
Buying event
Replacement or reroof project
Potential signals
Property context, permitted research and aggregate market events
DemandVerified workflow
Define the customer and market → review available signals and permissions → prioritize → activate → measure.
Activation
Canvassing, direct mail, CRM, and permitted media
Measurement
Agree baseline, qualified opportunities, customer outcomes, costs, and a comparable review period before launch.