Industry problem
Prioritize acquisition within a serviceable market instead of treating every prospect equally.
Buying event
A replacement or exterior improvement project
Potential signals
Property and project context, permitted category research
DemandVerified workflow
Define the customer and market → review available signals and permissions → prioritize → activate → measure.
Activation
Direct mail, field teams, CRM, and permitted local campaigns
Measurement
Agree baseline, qualified opportunities, customer outcomes, costs, and a comparable review period before launch.