Where does intelligence enter your acquisition system?
Answer nine questions to explore your current approach and a practical next capability. Your answers stay in this page unless you choose to include the result in a request.
How the framework interprets answers
Broad targeting starts at Level 1; segmentation or CRM use suggests Level 2. Behavioral selection or intent use suggests Level 3. Level 4 requires combined signals, geography, scheduled refresh, and shared strategy. Level 5 also requires consistent revenue reporting, customer feedback, CRM segmentation, shared team review, and some territory data. Incomplete answers do not produce a result.
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Build the next useful demand layer.
The DemandVerified Demand Intelligence Maturity Framework describes five approaches to acquisition. It is not an objective industry standard or a judgment of business quality.
Explore Demand Maturity →Demand Intelligence GuideThe complete guide to demand intelligence.
A practical guide to signals, audience fit, geography, activation, and revenue feedback—with the limits made explicit.
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