Know what your intelligence means.
Know what the inputs can tell you, how audiences are processed, and what needs to be agreed before activation.
Read the capability label before choosing a program.
| Status | Meaning |
|---|---|
| AVAILABLE | Currently operational. |
| MANAGED | Delivered through service and operations. |
| CUSTOM | Requires a scoped implementation. |
| BETA | Functional with limited release. |
| ROADMAP | Product direction; not currently functioning software. |
Labels apply only to the capability described. A working sample tool is not a live intelligence feed. A roadmap page is not an offer of functioning software, and no release date is committed.
Observed data
Recorded events or fields made available by a source, such as an authorized form submission. An observation still has coverage, accuracy, and timestamp limits.
Derived attributes
Fields calculated from other information, such as elapsed time since an observation or an aggregate area count. Record the calculation and missing inputs.
Inferred signals
Interpretations of activity, such as possible category relevance. An inferred signal is not confirmed purchase intent.
Customer-provided data
Authorized CRM records, customer histories, and campaign outcomes supplied for an agreed purpose. Existing permissions and exclusions remain important.
Signal categories
Programs may evaluate available research-related indicators, first-party engagement, property or market context, and geographic patterns. Specific sources and categories depend on the scoped program.
Audience processing and data quality
Review normalization, deduplication, identity methods, missing fields, and confidence limits. Verification applies to agreed criteria; it does not establish purchase certainty.
Recency and refresh
Define observation windows, delivery delay, expiration, and refresh cadence. A new file is not proof that every underlying signal is new.
Geography
Specify the resolution, service area, coverage, and aggregation used. Compare density with market size and observation coverage.
Activation and permitted use
Confirm source rights, intended purpose, destination requirements, channel permissions, and delivery format before use. Contact information alone does not establish consent.
Suppression and responsibilities
Agree how opt-outs, existing exclusions, unsuitable segments, and updated restrictions will be applied across refreshes and destinations.
Compliance considerations
Review the specific program, jurisdictions, contracts, and destination requirements with the appropriate business owners. This page describes scoping considerations and makes no legal guarantee.
Enrichment, matching, and scoring
Enrichment adds permitted available context; matching estimates or establishes a connection using a documented method. Prioritization scores reflect program criteria rather than a universal purchase probability. Review missing fields and unresolved matches.
Quality controls and limitations
Define checks for completeness, recency, duplicates, consistency, and exclusions. Quality checks reduce some errors but do not remove uncertainty or guarantee destination matching and results.
What does “verified” mean?
Verification means applying defined criteria to available data and signals to improve relevance for a particular market, audience or use case. It does not mean every person is guaranteed to purchase.
Criteria that may apply to a program
- Identity / record validation
- Geographic fit
- Customer-profile fit
- Signal relevance
- Signal recency
- Serviceability
- Audience eligibility
- Deduplication
- Suppression
- Program-specific criteria
Continue exploring
Understand the signals behind demand.
A signal indicates potential commercial relevance—not certainty that an individual will purchase.
Explore Signal Library →Privacy & Responsible Data UseResponsible intelligence starts with defined use.
Understand the principles and program questions that guide responsible data use alongside the website’s privacy notice.
Explore Privacy & Responsible Data Use →PlatformKnow where demand is forming.
Identify, prioritize and activate commercially relevant demand across the markets you serve. DemandVerified™ adds intelligence upstream of your acquisition systems.
Explore Platform →Your market. An informed next move.
Define your offer, geography, available data, and intended channels. We’ll scope the intelligence and activation options for your program.
Ask About Our Data ↗Signals indicate potential commercial relevance—not certainty that an individual will purchase. Coverage, permitted destinations, and refresh availability vary by program.