Responsible intelligence starts with defined use.
Understand the principles and program questions that guide responsible data use alongside the website’s privacy notice.
Read the website privacy notice · Make a privacy request
Useful intelligence should also be responsible intelligence.
Signals are probabilistic. Do not interpret them as access to someone’s private life. Source permissions, privacy obligations, sensitive-category restrictions, suppression, and destination rules still apply to every proposed activation.
Explore the responsible-use approach →Data sourcing principles
Evaluate whether the proposed source permits the intended processing, audience use, and destination. Availability alone is not sufficient. Actual source categories and processing terms should be documented in the program scope.
Permitted activation
Define the intended audience and purpose before delivery. Platform restrictions and source terms may limit or prohibit use, particularly for sensitive categories. Do not use marketing relevance as an eligibility, underwriting, employment, housing, or credit decision.
Privacy and minimization
Only provide information your organization is authorized to share. Limit fields to the program need and agree access, handling, retention, and deletion responsibilities. Do not send sensitive records or customer lists through the public inquiry form.
Suppression and consumer choice
Use the existing privacy request channel for questions about information or applicable choices. Requests require assessment of the relevant data and relationship; this page does not promise a universal deletion process or response period.
Customer responsibilities
Customers are responsible for their intended use, channel permissions, campaign execution, and application of appropriate restrictions. Agree ownership of suppression updates and downstream copies.
Website privacy notice
The existing privacy notice describes this website’s inquiry handling. Program-specific terms and applicable choices should be confirmed separately; this overview is not a legal guarantee.
Sensitive-category restrictions
Review sensitive-category uses before selecting data or a destination. Avoid unsupported inferences about health, legal matters, financial distress, or other private circumstances. Some programs may need aggregate or eligible first-party approaches.
Advertising-platform requirements
Platform rules remain applicable even when a data source permits a use. Confirm the current account, audience method, category, geography, and identifier requirements before activation.
First-party data and retention responsibilities
Customer-provided data requires an authorized purpose, appropriate access, and applicable notices or permissions. Agree retention, deletion, downstream copies, and suppression responsibilities for the specific program. No universal retention period or unverified compliance certification is claimed.
Continue exploring
Know what your intelligence means.
Know what the inputs can tell you, how audiences are processed, and what needs to be agreed before activation.
Explore Data Transparency →Signal LibraryUnderstand the signals behind demand.
A signal indicates potential commercial relevance—not certainty that an individual will purchase.
Explore Signal Library →PlatformKnow where demand is forming.
Identify, prioritize and activate commercially relevant demand across the markets you serve. DemandVerified™ adds intelligence upstream of your acquisition systems.
Explore Platform →Your market. An informed next move.
Define your offer, geography, available data, and intended channels. We’ll scope the intelligence and activation options for your program.
Build My Demand Intelligence Plan ↗Signals indicate potential commercial relevance—not certainty that an individual will purchase. Coverage, permitted destinations, and refresh availability vary by program.