Market share tells you what you won. Demand Share helps you see what may be available.
Demand Share™ is the portion of identifiable market demand that a company is currently reaching, engaging or converting.
- 01Total identifiable demand↓
- 02Demand reached↓
- 03Demand engaged↓
- 04Demand converted↓
- 05Customers
An analytical framework.
Define identifiable demand within a category, geography, signal window, and source coverage. The framework does not claim visibility into all demand or a production measurement system.
Use separate stages and denominators.
Demand reached, engaged, and converted are different measures. Document unique audience units, overlap, matching limits, and the observation window before comparing shares.
Measurement depends on the data.
Available signals, identity resolution, campaign data, CRM data, and revenue data determine what can be evaluated. Unmatched records and unobserved demand must remain visible as limitations.
Use the result to ask better questions.
A low observed engagement share could reflect audience mismatch, creative, channel eligibility, limited budget, or incomplete tracking. Investigate before assigning a cause.
Continue exploring
Where is demand you aren't reaching?
Demand Gap™ is the difference between identifiable market opportunity and the audiences currently being reached by a company’s acquisition programs.
Explore Demand Gap →MethodologyFrom raw signal to actionable demand.
A practical framework for turning available observations into a scoped audience, activation plan, and feedback cycle.
Explore Methodology →Demand Intelligence AuditFind out what your acquisition system doesn't know.
The Demand Intelligence Audit™ brings your audience strategy, markets, CRM, channels, territories, and measurement into one scoped review.
Explore Demand Intelligence Audit →Your market. An informed next move.
Define your offer, geography, available data, and intended channels. We’ll scope the intelligence and activation options for your program.
Explore My Demand Share ↗Signals indicate potential commercial relevance—not certainty that an individual will purchase. Coverage, permitted destinations, and refresh availability vary by program.