What does unqualified attention cost you?
Calculate acquisition costs from your own lead-quality assumptions. Estimated unqualified lead spend is a proportional allocation, not proof of wasted budget.
Your monthly baseline
Derived from your assumptions
Enter all five inputs. Amounts must be between zero and 1 trillion and percentages must be between 0% and 100%.
Qualified leads = leads × qualified percentage. Customers = qualified leads × close rate. Estimated unqualified lead spend allocates ad spend in proportion to unqualified leads; it does not measure the actual spend behind each lead or prove that attention was wasted. Acquisition cost here excludes sales, software, and program fees. Use comparable customer-value and spend horizons. Zero denominators display “Not defined.”
More deliberate audience selection.
DemandVerified’s purpose isn’t merely to make audiences smaller. It is to help make audience selection more deliberate.