From signal to revenue.

Define category and market, review source rights and Meta eligibility, prepare supported identifiers where allowed, apply exclusions, and measure the campaign. Audience acceptance and matching are not guaranteed.

Evaluate whether the proposed data and audience method meet Google requirements before delivery. If direct audience use is ineligible, use permitted aggregate market planning instead.

Add permitted context to eligible CRM records, preserve relationship and suppression history, prioritize the queue, and use an approved outreach channel.

Review relative signal density alongside coverage and serviceability, choose priority areas, assign teams, and capture territory-level outcomes.

Review existing permissions and exclusions, add permitted relevant context, segment dormant records, and run an appropriate reactivation program.

Compare serviceable areas, evaluate aggregate relevance and address availability, apply suppression requirements, and scope a geographic mail test.

Combine market context with capacity and territory ownership, allocate coverage, and review results with local teams.

Agree refresh windows, evaluate new and expired indicators, apply updated exclusions, and hand off additions and removals to the activation owner.

Reconcile customer outcomes with campaign and CRM records where permitted. Compare audience cohorts over consistent windows, document unmatched conversions, and feed useful patterns into the next audience brief. Attribution is incomplete evidence; it does not by itself prove incremental revenue.