Demand changes. Your audience should too.
An ongoing intelligence capability can refresh audiences and territories as available signals and market conditions change.
Static list
- 01Created once↓
- 02Ages immediately
Relevance can change after the snapshot. Useful lifetime depends on the market and indicator.
DemandStream™
- 01Defined market↓
- 02New signals↓
- 03Verification↓
- 04Prioritization↓
- 05Refresh↓
- 06Activation
- 01Market↓
- 02Signals↓
- 03Identity / audience processing↓
- 04Demand audience↓
- 05Activation↓
- 06Refresh↓
- 07New signals
Static database versus dynamic monitoring.
A static database captures records at one point in time. A monitoring program revisits eligibility, recency, exclusions, and geographic relevance on an agreed cycle.
Set a useful cadence.
Refresh cycles are configurable within source availability and program scope. Review the purchase cycle and observation delay before choosing a cadence. More frequent updates are not automatically more meaningful.
Refresh includes removal.
New signals can add context; expired indicators, opt-outs, duplicates, and changing service areas may require removals. Keep a clear handoff for changes to active audiences.
Monitor what can change
Potential dimensions include new demand, changing demand, territory changes, signal recency, audience changes, new records meeting agreed criteria, and market concentration.
Continue exploring
Intent decays.
The usefulness of a demand signal can change over time. A timely observation and a historical record may call for very different actions.
Explore Signal Recency →First-Party DataYour CRM knows who they were. Demand intelligence helps you understand what may be happening now.
Combine CRM records, past customers, old leads, website audiences, and customer lists with permitted external demand intelligence.
Explore First-Party Data →DemandStreamFresh demand. Continuously delivered.
Turn a defined market into an ongoing stream of newly relevant demand intelligence, with refresh and delivery configured to your program and available data.
Explore DemandStream →Your market. An informed next move.
Define your offer, geography, available data, and intended channels. We’ll scope the intelligence and activation options for your program.
Monitor My Market ↗Signals indicate potential commercial relevance—not certainty that an individual will purchase. Coverage, permitted destinations, and refresh availability vary by program.