Your CRM knows who they were. Demand intelligence helps you understand what may be happening now.
Combine CRM records, past customers, old leads, website audiences, and customer lists with permitted external demand intelligence.
Revisit the relationship.
Prioritize old lead reactivation and customer expansion using current relevance, your own engagement history, and relationship context. Past interest does not establish present demand.
Segment with a purpose.
Use available context for audience prioritization, campaign segmentation, territory analysis, and suppressing irrelevant segments. Preserve opt-outs and existing channel permissions.
Keep data boundaries clear.
Only use data your organization is authorized to provide and process. This does not imply access to private consumer information, restricted personal data, or another company’s private CRM.
An example workflow.
Start with eligible dormant CRM leads, apply exclusions, evaluate available relevant signals, prioritize segments, and use an approved reactivation channel. Compare results with a baseline and update the segment.
Continue exploring
Your next conversation may already be in your CRM.
Revisit eligible dormant leads using first-party history and permitted external demand context.
Explore Database Reactivation →WorkflowsFrom signal to revenue.
Explore how available demand context can enter advertising, CRM, field sales, and territory workflows.
Explore Workflows →Privacy & Responsible Data UseResponsible intelligence starts with defined use.
Understand the principles and program questions that guide responsible data use alongside the website’s privacy notice.
Explore Privacy & Responsible Data Use →Your market. An informed next move.
Define your offer, geography, available data, and intended channels. We’ll scope the intelligence and activation options for your program.
Build My Demand Intelligence Plan ↗Signals indicate potential commercial relevance—not certainty that an individual will purchase. Coverage, permitted destinations, and refresh availability vary by program.