Signals become more useful when they can be responsibly connected to an audience.
Resolution connects appropriate identifiers and context within a defined audience unit and permitted purpose.
Choose the audience unit first
A signal may describe an account, a household, or an individual. Geography and audience attributes can provide context, but they should not be used to silently turn one unit into another.
Connect only what the program permits
Available inputs may include identifiers, audience attributes, household or business context where permitted, geography, authorized customer data, and activation identifiers. Source rights and customer permissions constrain the connection.
Understand the matching environment
Availability and usable identifiers vary by source, use case, jurisdiction, platform, customer permissions, and matching environment. Deterministic and probabilistic approaches have different limitations; neither implies perfect resolution.
Preserve ambiguity
Document unmatched records, conflicting identifiers, confidence limits, and suppression. A successful match does not establish outreach permission or guarantee that a platform accepts the audience.
Continue exploring
Connect records. Preserve context.
Identity and audience processing help connect permitted signals and records into usable audience structures where matching is available.
Explore Identity Resolution →Data SchemaFrom records to revenue context.
A useful record explains what is known, what is inferred, where it applies, and which action it may support.
Explore Data Schema →Privacy & Responsible Data UseResponsible intelligence starts with defined use.
Understand the principles and program questions that guide responsible data use alongside the website’s privacy notice.
Explore Privacy & Responsible Data Use →Your market. An informed next move.
Define your offer, geography, available data, and intended channels. We’ll scope the intelligence and activation options for your program.
Explore Audience Resolution ↗Signals indicate potential commercial relevance—not certainty that an individual will purchase. Coverage, permitted destinations, and refresh availability vary by program.