A reason to look closer.
Demand signals are available indicators that may suggest commercial relevance. They are evidence to interpret, not proof of an individual’s intent to purchase.
Activity needs interpretation.
Research, category engagement, property-related events, and first-party interactions can mean different things. A person may be comparing, learning, servicing an existing product, or buying for someone else.
Ask what is actually observed.
Document the category, source permissions, observation window, geographic coverage, and processing method. Distinguish observed events from modeled attributes.
Relevance is contextual.
Match signal categories to your offer and buying cycle. Exclude unsuitable or restricted uses, and review changing conditions before each activation.
Apply this to your acquisition system.
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Yesterday’s intent is not always today’s demand.
Commercial relevance changes over time. A useful recency strategy reflects the buying cycle and the action the team intends to take.
Explore Signal Recency →Demand ScoreMake prioritization explainable.
Demand Score is a framework for organizing available relevance, recency, fit, geography, and activation readiness—not a probability that someone will buy.
Explore Demand Score →Demand Intelligence GuideThe complete guide to demand intelligence.
A practical guide to signals, audience fit, geography, activation, and revenue feedback—with the limits made explicit.
Explore Demand Intelligence Guide →Your market. An informed next move.
Define your offer, geography, available data, and intended channels. We’ll scope the intelligence and activation options for your program.
Find Signals in My Market ↗Signals indicate potential commercial relevance—not certainty that an individual will purchase. Coverage, permitted destinations, and refresh availability vary by program.