A clearer language for demand.

The market that fits the product or service definition before practical operating constraints are applied. The definition should be explicit.

Preparing and using eligible intelligence in a defined acquisition channel, such as a compatible campaign, CRM workflow, or territory plan.

Adding permitted available attributes or context to audience records. Enrichment does not change an external source into first-party data or establish consent.

Organizing eligible records or segments according to a defined relevance objective. Priorities are hypotheses to evaluate, not confirmed sales opportunities.

A description of activity or expressed interest suggesting purchase consideration. Buyer-intent data can be one input into a demand-intelligence program.

Evidence associated with evaluating a product or service for a potential purchase. Its meaning depends on the activity, context, and timing.

A platform-specific audience created through an eligible source or method. Supported inputs and permissions vary by destination and account.

Google’s customer-data audience feature, subject to its current eligibility and data policies. External demand records should not be assumed eligible for upload.

Revisiting eligible dormant CRM records through appropriate outreach, using current relationship and relevance context while preserving exclusions.

The combination of commercial signals, audience fit, geography, timing, and activation planning used to make more informed acquisition decisions. DemandVerified uses this framework to scope an audience or territory program.

A geographic view of relevant available activity or relative concentration. The site’s demo uses simulated values; a real map requires scoped data and coverage.

A program-defined prioritization framework using available relevance, fit, timing, and geography. It is not a universal probability of purchase.

An observation or inference that may indicate commercial relevance. A research indicator can justify further evaluation, but cannot establish that an individual will buy.

DemandVerified’s recurring audience program, scoped around agreed criteria, available refresh cadence, exclusions, and delivery.

Information a business collects through its own authorized interactions and relationships, such as direct inquiries or customer history.

Connecting appropriate records or identifiers through a defined matching method. Person, household, and account matches have different meanings and confidence limits.

A modeled audience built around similarity to an eligible source audience where the platform supports it. Similarity does not establish active demand.

The commercial need or willingness to purchase within a defined market. Identifiable signals reveal only part of that demand.

A stated or inferred inclination to buy. Even an explicit statement can change; inferred intent should remain distinguishable from a customer’s own words.

Assigning credit for customer revenue to touchpoints using a defined method. Attribution does not automatically establish incremental impact.

Using customer outcomes to review audience assumptions and inform the next campaign or territory decision, with matching and measurement limits documented.

An eligible starting group used to inform an audience model or campaign strategy. Its quality and representativeness affect how useful it may be.

The portion of the market a business can reasonably serve given geography, capacity, offer, and operating constraints.

The concentration of observed relevant indicators within a defined area or population. Interpretation requires a time window and coverage context.

Elapsed time since a relevant observation occurred. It differs from the date a record was delivered or processed.

A set of records excluded from an intended campaign or workflow, such as opt-outs or existing customers where appropriate. Exclusions need to remain current.

Market and demand context combined with operating geography to inform sales allocation, local campaigns, or expansion planning.

Information supplied by a source outside the direct business–customer relationship. Rights, provenance, and permitted uses must be assessed for the actual program.

Interpretation of authorized website engagement for audience or market understanding. A page visit does not establish identity or permission to contact.

Information a person intentionally provides about preferences or needs, such as an answer to a service-interest question. The term does not remove privacy responsibilities.